Platform overview
Everything between a first visit and a signed deal.
SpoorFox replaces a stack of point tools with one platform. Every module reads from the same tracker and the same identity graph, so a heatmap knows who bought and a social post knows what pipeline it started.
- 1
Track
One first party tracker on your site records visits, events, clicks, scrolls and replays.
- 2
Identify
Visitors become contacts and companies as soon as they fill in a form, book or call.
- 3
Attribute
Conversions, deals and revenue are credited to the channels, campaigns and posts behind them.
- 4
Act
Fix friction, shift budget, publish and answer, with the AI agent proposing and people approving.
Website analytics
A lightweight first party tracker feeds traffic, channels, live events and visitor profiles. Every visitor is stitched to a contact and a company as soon as they identify themselves, so traffic reports and pipeline reports finally use the same people.
- Channels, landing pages, referrers and UTM reporting
- Live event stream with filters
- Visitor profiles and full journeys
- Tracking link builder with consistent UTM naming
Heatmaps, recordings and surveys
Click, scroll and attention heatmaps on real page snapshots, session replay with inputs masked by default, funnels, form analysis, surveys and a feedback widget. Every view can be cut to buyers, open pipeline or your best accounts, and an AI friction digest links each finding to the second in the replay where it happens.
- Click, move, scroll, attention, rage and dead click heatmaps
- Session replay with masked inputs
- Rage, dead and error clicks, u-turns and form drop-off
- Funnels and field level form analysis
Revenue attribution
Conversions, deals, subscriptions and offline touches flow in through signed webhooks and imports. Ten attribution models, account based mode and model comparison show what really creates pipeline, and call tracking puts phone leads in the same picture.
- Conversions, deals, subscriptions and LTV
- Model comparison and conversion paths
- Tracked versus platform reported conversions
- Lift tests and marginal CAC curves
Paid media and conversion sync
Google, Meta, LinkedIn, TikTok and Microsoft campaigns in one place, with rule based audits, wasted spend, pacing and reallocation. Conversions sync back to each platform so bidding learns from pipeline, and every write is a change request that a person approves before it reaches the ad account.
- Google, Meta, LinkedIn, TikTok and Microsoft Ads
- 40 audit rules and wasted spend detection
- Budget pacing and reallocation proposals
- Creative studio with platform limits
Social media management
A composer with per network limits and previews, approval flows, a content calendar, queues with best times and bulk scheduling. A unified inbox with rules and sentiment, social listening and analytics close the loop, and because social traffic runs through the same tracker, posts are attributed to pipeline.
- Composer with per network limits and previews
- Approval flows and a content calendar
- Queues, best times and bulk scheduling
- Unified inbox with rules and sentiment
Account intelligence
Explainable intent and fit scores per account, built from the visits, content, ads and conversations you already track. Buying committees, contacts and companies sit next to the score, with next best actions for sales and marketing.
- Intent and fit scoring
- Buying committee view
- Contacts and companies
- Next best actions
AI agent and MCP server
The SpoorFox agent has more than seventy tools over your analytics, behavior, revenue, ads and social data, plus the client context you give it. Scheduled briefs and monitors report what changed, playbooks guide paid media work, and an MCP server lets Claude, ChatGPT or Cursor use the same data. The agent proposes, people approve.
- Agent with 70+ tools over your data
- Client context per workspace
- 120+ prompt templates and 9 PPC playbooks
- Scheduled briefs and monitors
Dashboards and competitive insight
Dashboards built from templates or from scratch, a home page that says what changed and why, competitor page watch that flags pricing and positioning changes, and landing page audits that score the pages you send traffic to.
- Dashboards and templates
- Period comparison on the home page
- Competitor page watch
- Landing page audits
See SpoorFox on your own data.
A 30 minute walkthrough of every module, then a 14 day trial on a private stack of your own.