Replace your stack
The jobs of seven tools, in one platform.
Most marketing teams pay separately for analytics, heatmaps, social media, attribution, call tracking and paid media tooling, then spend time stitching the data together. SpoorFox does those jobs on one shared data model.
| The job | Usually bought as | In SpoorFox |
|---|---|---|
| Web analytics and live events | Google Analytics | Website analytics |
| Heatmaps, session replay, surveys and feedback | Hotjar | Heatmaps, recordings and surveys |
| Social publishing, inbox and listening | Hootsuite | Social media management |
| B2B revenue attribution and account intent | HockeyStack | Revenue attribution, Account intelligence |
| Ad tracking and conversion sync to ad platforms | Hyros | Paid media and conversion sync |
| Call tracking and call attribution | CallRail | Revenue attribution |
| AI paid media agent and audits | Adspirer, HYPD | AI agent, Paid media |
| Dashboards across all of the above | A BI tool or spreadsheets | Dashboards and competitive insight |
The tools named here are examples of what teams commonly buy for each job. This is a comparison of categories, not a feature by feature claim about those products. Names are trademarks of their owners.
What you gain
What changes when the data sits together.
The same visitor everywhere
A heatmap, a replay, an attribution path and a social click all point at the same person and company, because one tracker records them.
Questions across tools
Which pages lose buyers from paid search? Which posts start pipeline? With separate tools that is an export project; in SpoorFox it is a filter.
One script on your site
One lightweight first party tracker instead of a tag per vendor, which keeps pages fast and consent simple.
One vendor to review
One security review, one data processing agreement, one invoice and one login for the whole team.
Moving from Hotjar?
The SpoorFox tracker answers the Hotjar style hj() calls for events and identify, so you can swap the script and keep the calls already in your code. Heatmaps, recordings, surveys and feedback then appear next to your pipeline.
See SpoorFox on your own data.
A 30 minute walkthrough of every module, then a 14 day trial on a private stack of your own.