Analytics · Behavior · Attribution · Paid media · Social · AI
From first click to closed deal, in one platform.
SpoorFox brings website analytics, heatmaps and session replay, revenue attribution, paid media, social media management and an AI agent together, on a private stack hosted in the EU for each customer.
14 day trial · Plans from €149 per month · Every module in every plan
One subscription instead of a stack of point tools
- Web analyticslike Google Analytics
- Heatmaps and replaylike Hotjar
- Social media managementlike Hootsuite
- Revenue attributionlike HockeyStack
- Ad tracking and synclike Hyros
- Call trackinglike CallRail
- AI paid media agentlike Adspirer
The platform
Eight modules. One tracker. One source of truth.
Every plan includes every module. Start with the jobs you need today and grow into the rest without adding a vendor.
Website analytics
Traffic, live events, visitors and tracking links from a first party tracker.
Instead of Google Analytics
Heatmaps, recordings and surveys
Heatmaps, session replay, funnels, forms, surveys and feedback, tied to revenue.
Instead of Hotjar
Revenue attribution
Conversions, deals and calls attributed to every channel and campaign.
Instead of HockeyStack, Hyros, CallRail
Paid media and conversion sync
Campaigns, audits, pacing, creative and conversion sync, with approvals on every change.
Instead of Adspirer, HYPD, Hyros AIR
Social media management
Compose, approve, schedule, answer and listen, with posts attributed to pipeline.
Instead of Hootsuite
Account intelligence
Intent and fit scoring, buying committees and next best actions per account.
Instead of HockeyStack
AI agent and MCP server
An agent that works over all of your data, with briefs, monitors and an MCP server.
Instead of Adspirer
Dashboards and competitive insight
Dashboards, competitor page watch and landing page audits.
Heatmaps and replays that know who bought.
Most behavior tools show what everyone does. SpoorFox shows what your buyers, open pipeline and best accounts do, on the same heatmap, with the pipeline behind every element.
- Click, scroll, attention, rage and dead click heatmaps
- Session replay with inputs masked by default
- An AI friction digest linked to the replay second
Every channel tied to pipeline and revenue.
Conversions, deals, subscriptions and calls flow in through signed webhooks. Compare ten attribution models side by side and see what really creates revenue.
- W-shaped, Z-shaped and Markov models, account based mode
- Stripe, HubSpot, Shopify, Calendly and form webhooks
- Call tracking with dynamic number insertion
Paid media with a human in the loop.
Audits, pacing and reallocation across Google, Meta, LinkedIn, TikTok and Microsoft. Every proposed change is a change request: approved by a person, executed, read back and logged.
- 40 audit rules and wasted spend detection
- Policies for budgets, naming and pausing
- Conversion sync so bidding learns from pipeline
Social publishing that shows what it earned.
Compose, approve, schedule and answer across every profile. Because social clicks run through the same tracker, every post shows the pipeline it started.
- Calendar, queues, best times and bulk scheduling
- Unified inbox with rules and sentiment
- Listening and analytics per post
An AI agent that works on your own data.
Ask why pipeline dropped, which pages lose buyers or where budget is wasted. The agent answers from your workspace data, proposes changes and waits for approval.
- 70+ tools over analytics, revenue, ads and social
- Scheduled briefs and monitors
- MCP server for Claude, ChatGPT and Cursor
Why one platform
The data only gets useful when it sits together.
One tracker, one identity
A single first party tracker feeds analytics, heatmaps, replays, attribution and social. A visitor is the same person in every report.
Behavior tied to revenue
Filter any heatmap, replay or funnel by buyers, pipeline or account tier, because the data already sits together.
One contract, one bill
One subscription, one data processing agreement and one login instead of seven vendors to review, pay and integrate.
Security and hosting
Your own SpoorFox, not a seat in a shared app.
Every customer gets a dedicated SpoorFox environment with its own database, on its own address. Your data never shares an application with another customer.
A private stack per customer
Your own SpoorFox environment and database, not a shared multi-tenant app.
Hosted in the EU
Runs in Microsoft Azure West Europe, behind Cloudflare.
Single sign-on
Entra ID, Google or Okta, or password with mandatory two factor authentication.
Hourly backups
Database dumps every hour to immutable storage, with tested restores.
For agencies
A workspace per client, one platform for the agency.
Give every client its own workspace with its own tracking, ad accounts, social profiles, client context and access. Run approvals per client, and switch between them in one click.
Pricing
Simple plans. Every module included.
Monthly or annual, in euros, excluding VAT. Annual billing gives you two months free.
Starter
€149 / month
1 workspace included
Growth
€499 / month
3 workspaces included
Agency
€1,499 / month
10 workspaces included
See SpoorFox on your own data.
A 30 minute walkthrough of every module, then a 14 day trial on a private stack of your own.